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Get results in days, not monthsResults in days, not monthsWhat does local search look like in a place that has no city hall? Marina del Rey is a Census-designated place in Los Angeles County, not a city. The county owns the harbor and runs it through its Department of Beaches and Harbors, and the City of Los Angeles surrounds it on every side. The Census counts 10,274 residents on 0.858 square miles, while Wikipedia reports that ZIP code 90292 holds about 21,576 people, so a search for the name reaches far past the boundary of the place itself.
Our work for businesses from Fisherman's Village to Admiralty Way begins with getting that boundary straight. We correct your Google Business Profile, write a page for each service and each nearby community you serve, tidy citations, reply to reviews and publish content that answers customer questions. A Search Console and Analytics report arrives monthly with a named account manager on your file. There is no charge to start, no contract, and you can stop after any month.
Numbers first
City Search Competition Index
66.5/ 100
Number 67 out of 322 California cities
Data: Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Bars place Marina del Rey among the 322 California cities in this guide, not against the nation. See the methodology for the formula; figures updated October 2026.
On the water and around it
The harbor, Burton Chace Park and a few boulevards define the place, and each is a name customers use when they give directions. These nine come from Wikipedia, the county's harbor pages, developer descriptions and listing data, and each can be named in a profile or on a page.
| Neighborhood or district | Role in local search |
|---|---|
| Fisherman's Village | The waterfront village on Fiji Way, styled as a New England fishing town, is a boarding point for dining cruises and a rental hub for boats, kayaks and paddleboards, so a nearby business should state its walking distance. |
| Burton Chace Park | The county's 10-acre park opened in 1972 and hosts the summer concert series, outdoor movie nights and the Holiday Boat Parade, so a restaurant or shop can post its hours ahead of those events. |
| Mother's Beach | Marina Beach has a playground on the sand and draws families, so a cafe or childcare business can say it is a short walk from Mother's Beach. |
| Admiralty Way | Offices along the north side of the harbor include 4640 and 4676 Admiralty Way, and the fire station is at 4433, so a tenant should give the building number and the suite. |
| Mindanao Way | The office property at 13160 Mindanao Way is listed at 280,000 sq ft, large enough that a suite number and a lobby photo save visitors a wrong turn. |
| Fiji Way | Fiji Way on the southeast edge holds offices such as 13274 Fiji Way, the Sheriff's Harbor Master at 13851 and Fisherman's Village, so a business should name the street and not just the marina. |
| Waterside at Marina del Rey | The 133,000 sq ft center that Caruso redeveloped on a 10-acre site is a retail address for dining and services, so a tenant's profile should name the center. |
| Marina Marketplace | The shopping center east of Lincoln Boulevard, home to a Pavilions grocery store, sits at the edge of Marina del Rey, so a store there should say whether it is inside the harbor area or beside it. |
| Washington Boulevard | Washington Boulevard bounds the area on the northwest, and the Costco at 13463 sits on the line with Culver City, so a shop nearby should name the cross street and the city boundary. |
Place names come from city, county and regional sources and are informal; searchers use whichever name feels natural to them.
Who lives and works here
Residents mostly rent. About 93% of households rent (typical: 40.3%), median rent is $3,494 against $1,970 and median home value is $848,000 against $667,400, so owners are few. The median age is 37.4, only 8.2% of residents are 65 or older (typical: 14.5%) and 13.1% are under 18 (typical: 22.5%). A renter who signed a lease this year has no habitual dentist or hair stylist, so the first Google result is often the provider.
Daytime is quiet on the street and busy on the phone. About 41.6% of workers work from home (typical: 11.8%) and 21.8% commute 45 minutes or longer (typical: 20.1%), while 73.1% of adults hold a bachelor's degree (typical: 34%). Home-based professionals look up lunch, fitness, dog care and repair between calls, so midday hours and fast booking matter more than late-night promotion.
Boundaries blur. Density is 11,974 residents per square mile, against 4,089 for the typical city, on a place of only 0.858 square miles. Since the City of Los Angeles surrounds Marina del Rey, a customer on Lincoln Boulevard or Washington Boulevard may not know which side of the line a business is on. Also, 27.8% of residents were born abroad (typical: 24.4%) and 7% speak Spanish at home (typical: 20.5%), so English-first pages work, with other languages added only if your customers ask.
Competition comes from the county and from neighbors. Los Angeles County counts 8,373 law offices, 6,285 real estate agents and brokers and 9,470 physicians offices, and Culver City and Santa Monica are each 4 miles away. A harbor business therefore competes on the map with firms in several communities, which is why a profile that states the harbor, the street and the service wins attention.
Plan priorities
Anchorage, dock, gate
Boat-service and charter businesses often work from an anchorage, a dock or Fisherman's Village rather than a street number. We write the profile with the street, the gate and the nearest landmark, then match it everywhere so a map pin does not sit in the water.
New residents, first visit
Since 93% of households rent, we build pages for dentists, salons, gyms and repair firms aimed at someone who arrived this year, with first-visit steps, parking and a booking link. They are short, plain and easy to find from a phone.
Home workers, quick booking
Home-based workers make up 41.6% of the workforce, so we set hours and booking so a person can reserve a haircut, a fitness class or a repair slot at lunch. Profiles show real availability and answer messages quickly.
Concerts, parade, WaterBus
Businesses near Burton Chace Park and Fisherman's Village post short updates before the summer concert series, outdoor movie nights and the Holiday Boat Parade, with hours and parking. We take them down afterward so the profile stays current.
Admiralty, Mindanao, Fiji
With professional, scientific and technical services the largest resident industry at 1,725 workers, offices on Admiralty Way, Mindanao Way and Fiji Way need building numbers, suite details and lobby photos. We keep them identical on every directory.
Four miles in each direction
Customers from Culver City and Santa Monica are 4 miles from the harbor, so each gets a page with the route and the service. RankGuarantee™ builds those in volume, and GEO work keeps business facts consistent for assistants that answer questions about local services.
A harbor community of apartments, offices and boats, from Fisherman's Village to Admiralty Way, needs a plan that sorts customers by what they are doing, not just where they are. These six pieces come first, each tied to a number or a place above.
Who buys
The harbor is the largest business on the water. Wikipedia calls it North America's largest man-made small-craft harbor, and the marina was dedicated on April 10 1965. The county's page counts over 4,600 boat slips in 23 marinas, and every anchorage is run by a private operator except Anchorage 47, which the county runs. Yacht clubs such as California Yacht Club and Pacific Mariners Yacht Club are part of that mix, along with rental and charter operators near Fisherman's Village.
Residents work in professional, scientific and technical services (1,725 workers, 23.1%), retail trade (847, 11.4%), finance and insurance (639, 8.6%), health care and social assistance (602, 8.1%), information and media (597, 8%) and arts, entertainment and recreation (500, 6.7%). Listings show large office buildings on Admiralty Way, Mindanao Way and Fiji Way, with Marina Towers at 4640 Admiralty Way listed at 185,742 sq ft and built in 1972. We could not verify a list of the largest employers, so this page does not name any.
Retail and visitors fill in the rest. Waterside at Marina del Rey, Marina Marketplace and the Costco on Washington Boulevard serve residents and drivers alike. Dining cruises, boat rentals and concerts at Burton Chace Park bring day visitors, and the LAX Coastal Area Chamber of Commerce serves business owners in Marina del Rey, Westchester, Playa del Rey and Playa Vista. A single business may therefore have customers in three or four communities.
Who lives and works here
Industry mix hints at income, schedules and what local customers need. The table lists the six sectors that employ the most Marina del Rey residents, per the American Community Survey.
| Industry | Employed residents | Share of workers |
|---|---|---|
| Professional, scientific and technical services | 1,725 | 23.1% |
| Retail trade | 847 | 11.4% |
| Finance and insurance | 639 | 8.6% |
| Health care and social assistance | 602 | 8.1% |
| Information and media | 597 | 8% |
| Arts, entertainment and recreation | 500 | 6.7% |
Data: American Community Survey 5-year estimates, 2018-2022, employed civilians 16 and over. Industry reflects where residents are employed, which may be outside city limits.
Rival businesses by type
Marina del Rey falls inside Los Angeles County; the figures below cover that entire county because the Census does not split business counts by city. A ratio above 1.0x means the county holds more of that business per resident than the typical U.S. county.
| Business type | Locations in Los Angeles County | Per 10,000 residents | Density vs. a typical U.S. county |
|---|---|---|---|
| Law offices | 8,373 | 8.7 | 3.01x |
| Real estate agents and brokers | 6,285 | 6.5 | 2.61x |
| Physicians offices | 9,470 | 9.8 | 2.44x |
| Dentists | 6,381 | 6.6 | 2.38x |
| Full-service restaurants | 8,227 | 8.5 | 1.27x |
Data: Census Bureau, County Business Patterns 2022. Counts include businesses with paid employees only, for the full county.
Cities with a matching profile
The eight measures behind each match are population, income, age, renting, density, home language, second homes and seniors. Every city below links to its own guide.
| City | Index | Residents | Median income | Median age | Share renting |
|---|---|---|---|---|---|
| Marina del Rey, CA (you are here) | 66.5 | 10,274 | $135,584 | 37.4 | 93% |
| Emeryville, CA | 55.9 | 12,840 | $114,345 | 35.8 | 69.8% |
| West Hollywood, CA | 57.3 | 35,358 | $89,034 | 40.3 | 80.7% |
| Imperial Beach, CA | 59.9 | 26,157 | $75,731 | 33.7 | 69% |
| El Segundo, CA | 51.3 | 17,081 | $142,596 | 36.4 | 57.8% |
| South Pasadena, CA | 62.7 | 26,583 | $127,882 | 40.6 | 53.4% |
Data: Census ACS 2018-2022. Every city is measured the same eight ways.
Plans and fees
Fees are charged monthly and you can leave at any time. Your first month includes the research, the site audit and a written six-month plan. Set up a call with our CEO to choose.
Common questions
Prices run month to month: RankGuarantee™ is $495, and Organic Growth is $1,495 (Silver), $2,495 (Gold) or $3,495 (Platinum). You pay no setup fee, and the Gold and Platinum plans come with a managed website. Read what each plan includes above; the full pricing page goes deeper.
No one can promise a date. A corrected profile near Fisherman's Village and a clear page for each service can start appearing for specific searches within weeks, while broad terms such as boat repair take months and depend on the competition across the county. The monthly Search Console and Analytics report shows calls and visits so you can judge by evidence.
It needs the Fiji Way or Admiralty Way street address of the nearest gate, a note saying which dock or anchorage, and photos that show the entrance from the land side. The county counts 23 marinas, each independently managed, so a pin placed on the water or on the wrong marina sends customers to the wrong gate.
Say Marina del Rey, and include the ZIP code and the street, whether that is Admiralty Way or Washington Boulevard. The community is a Census-designated place surrounded by the City of Los Angeles, and customers search for the harbor name. Your pages can add a line naming the nearby neighborhoods you also serve.
It can, with separate pages. Culver City and Santa Monica are 4 miles away and El Segundo is 5, so each page describes the route and your service there instead of repeating the harbor page.
Write for the present, not for a decade, since 93% of households here rent. A renter wants clear prices, a booking link, parking and a simple first visit. Pages that say what happens on day one and how to cancel suit people who have no history with a provider.
For a restaurant, a shop or a rental business near Burton Chace Park, often yes. The parade and the summer concert series bring crowds, and a short post with hours and parking costs little. Removing it afterward keeps the profile from looking out of date.
Give the building number, the suite, the floor and where visitors park. Marina Towers at 4640 Admiralty Way is listed at 185,742 sq ft, and a building that big needs a lobby photo and a line about the entrance. Matching details on every directory keeps visitors on the right side of the building.
An assistant may name you, though no provider controls that. Consistent facts help: the same name, address, hours and services on your website and every directory, plus a page that says what you rent and where visitors meet you. An assistant asked about kayaks near Fisherman's Village then finds the same story everywhere.
Close by
Nearest first, as the crow flies between city centers:
Our Los Angeles County SEO overview covers the same ground at county level.
Get in touch
Describe what you sell, the street or dock where customers find you, from Mindanao Way to Fiji Way, and who you most want to reach. We will reply with an outline of SEO services for Marina del Rey businesses, and nothing is due before you decide. Call 610-825-4363 or email hello@getphound.com.