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Get results in days, not monthsResults in days, not monthsFour numbers describe the Claremont search market better than its nickname does. A total of 4,109 residents work in education, 21.4% work from home, 57.6% of adults hold a bachelor's degree and 20.5% are 65 or older, across 13.335 square miles and 36,891 residents. Customers like that read before they call, research from a desk during the day and judge a business by how carefully its page is written.
GetPhound covers Google Business Profile and Google Maps optimization, landing pages for each service and area, citations, review management, on-page and technical SEO and written content, at a monthly fee with no contract. The sections below explain where those tools would go in a city divided between The Village, an old rail corridor and a freeway-side auto center.
Census profile
City Search Competition Index
45.2/ 100
Number 202 out of 322 California cities
Data: Census ACS 2018-2022, 2023 population estimates and County Business Patterns 2022. Bars place Claremont among the 322 California cities in this guide, not against the nation. See the methodology for the formula; figures updated October 2026.
Who is buying
Teaching and research lead the resident job list: education at 4,109 (23.7%), then health care and social assistance at 2,318 (13.4%), then professional, scientific and technical services at 1,668 (9.6%), accommodation and food services at 1,266 (7.3%), retail trade at 1,153 (6.7%) and other services at 948 (5.5%). Nearly a quarter of local jobs sit in teaching and research at The Claremont Colleges and the schools, which tends to mean steady weekday demand and slower summers.
Back in 2009 the annual report listed The Claremont Colleges at about 3,000 employees, Claremont Unified School District at 750, HiRel Connectors at 300, Claremont Manor at 230, Pilgrim Place at 180 and The Webb Schools at 119. Those counts belong to 2009, so a newer list would differ, but the mix still shows a market of academic staff, teachers, retirees and a small manufacturer. The colleges' own student counts conflict by source, so we do not quote one.
Business activity beyond campus is tied to the freeway and the rail line. The Claremont Auto Center on Auto Center Drive was fully occupied after a 4.4-acre sale in 2019, the Village South plan envisions more transit-oriented mixed use next to the Metrolink station, and an extension of the Metro A Line to Claremont has been projected for 2031. If that happens, the customer base near the depot will change, and early, accurate pages will have the advantage.
Employment mix
A city's mix of jobs tells you who has money, who is busy and when they pick up the phone. The table lists the six sectors that employ the most Claremont residents, per the American Community Survey.
| Industry | Employed residents | Share of workers |
|---|---|---|
| Education | 4,109 | 23.7% |
| Health care and social assistance | 2,318 | 13.4% |
| Professional, scientific and technical services | 1,668 | 9.6% |
| Accommodation and food services | 1,266 | 7.3% |
| Retail trade | 1,153 | 6.7% |
| Other services (repair, personal care, nonprofits) | 948 | 5.5% |
Data: American Community Survey 5-year estimates, 2018-2022, employed civilians 16 and over. Industry reflects where residents are employed, which may be outside city limits.
Who you are up against
Claremont falls inside Los Angeles County; the figures below cover that entire county because the Census does not split business counts by city. The right-hand column divides each type's density by the density of a typical U.S. county.
| Business type | Locations in Los Angeles County | Per 10,000 residents | Density vs. a typical U.S. county |
|---|---|---|---|
| Law offices | 8,373 | 8.7 | 3.01x |
| Real estate agents and brokers | 6,285 | 6.5 | 2.61x |
| Physicians offices | 9,470 | 9.8 | 2.44x |
| Dentists | 6,381 | 6.6 | 2.38x |
| Full-service restaurants | 8,227 | 8.5 | 1.27x |
Census County Business Patterns, 2022 edition. Self-employed people without staff are not counted, and the figures are county totals.
Districts and corridors
Across 13.335 square miles, commerce gathers in a few districts that every resident can name, led by The Village. These come from Wikipedia, the Los Angeles Conservancy, Claremont Heritage, the Claremont Courier and planning records, and each is a natural anchor for a location page.
| Neighborhood or district | Role in local search |
|---|---|
| The Village | Shops, galleries, offices and restaurants west of the colleges, expanded in 2007 on an old packing-plant site, so a map pin should name the street and the block, not just the Village. |
| Claremont Packing House | The former College Heights lemon house at 532 West First Street, now shops, restaurants and galleries, is the only one of four packing houses left and a landmark in directions. |
| Indian Hill Boulevard | The main north-south route into the colleges and The Village, lined with American elms near Memorial Park, so it anchors parking and drive-time directions. |
| Foothill Boulevard | The commercial street on the north side of town, where a revised plan for the old Griswold's corner at Indian Hill would bring 130 homes, so neighbors may change. |
| Claremont Metrolink station | The 1927 Santa Fe depot at 110 West 1st Street has 396 parking spaces and 19 weekday trains, so business near it should state minutes on foot from the platform. |
| Village South | A 2019 specific plan for transit-oriented mixed use next to the depot, whose status is not verified here, so we flag it as a future area rather than a current one. |
| Claremont Auto Center | A freeway-side cluster of dealerships on Auto Center Drive, which draws people who search by brand and service near the 10 Freeway. |
| California Botanic Garden | Formerly Rancho Santa Ana Botanic Garden, it draws visitors who also look for lunch, gifts and photography services nearby. |
| Claremont Hills Wilderness Park | A foothill park of 1,740 acres on the north edge of town, a reference for hiking, outdoor gear and pet-care searches. |
Place names come from city, county and regional sources and are informal; searchers use whichever name feels natural to them.
How people search here
The numbers describe careful shoppers. Of adults, 57.6% hold a bachelor's degree against 34% in the typical city of this set, median household income is $115,091 against $95,764, the median home value is $835,700 against $667,400 and only 5.9% of residents live in poverty against 9.7% typical. Median rent is $1,970, the same as typical, and 34.9% of households rent (typical: 40.3%). Those who can afford to wait and compare usually do.
Age and language complete the picture. The median age is 41.5 against 37.6 typical, 20.5% of residents are 65 or older (typical: 14.5%) and only 16.5% are under 18 (typical: 22.5%). Spanish at home is 11.7% against 20.5% typical and 17.2% were born abroad against 24.4% typical. Pages therefore lean toward plain English, large type and clear credentials, with translated pages added only where a business confirms demand.
Work habits are unusual. A share of 21.4% of workers work from home against 11.8% typical, only 19.5% commute 45 minutes or more (typical: 20.1%) and density is 2,766 per square mile against 4,089 typical. A resident at a kitchen table can search at 10 a.m. for a plumber, a tutor or a lunch spot, which makes daytime hours, quick replies and click-to-call more important than evening-only availability.
Professional services face county-level crowding. Los Angeles County has 8,373 law offices and 6,285 real estate agents and brokers. Those are county counts, not Claremont's, but they mean an attorney or an agent here is one of many choices on a screen. With so many college-educated shoppers, a page that shows credentials, process and specific neighborhoods is what separates a firm from its peers.
What the plan emphasizes
Shops, galleries and dining
The Village mixes students, faculty, residents and visitors, so we write pages and profiles for each block with the cross street, the parking structure, hours and photos taken in daylight. A visitor from the colleges then sees the same details on the map and on your page.
Term starts and commencement
The Claremont Colleges set the rhythm for weekday foot traffic. We keep a calendar of term starts, breaks and commencement, and update profile hours and posts around them, so a cafe or a print shop never shows summer hours in September.
A destination with a history
The Packing House at 532 West First Street has restaurants, shops and galleries under one roof, so we write location pages that explain which entrance, where to park and how it connects to The Village. Tenants share the address, which makes precise suite details important.
Attorneys, advisers and clinics
Many prospects research for days, and 57.6% of adults hold a bachelor's degree, so we write professional pages that show training, process and service areas in plain language. RankGuarantee™ pages for each service and neighborhood give a firm room to be specific.
Home offices and mature buyers
Remote work (21.4% of workers) and age (20.5% of residents are 65 or older) shape the profiles we build: we set them around weekday hours, visible phone numbers, home-visit options and plain, large text. Reviews are answered promptly, because older and remote customers read them as a sign of reliability.
Depot, Upland, La Verne, Pomona
Customers reach Claremont by train at the Claremont Metrolink station and cross city lines for work, so we build service-area pages for La Verne, Pomona and Upland and station-walk directions for the depot. We also organize your facts for AI search tools, although nobody can promise a mention.
A college town runs on two calendars, the street and the semester, so the plan covers both, starting in The Village. These are the six pieces we would start with, each linked to a district or number on this page.
Cities with a matching profile
We compare cities on eight measures: population, income, median age, renting, density, Spanish at home, seasonal housing and older residents. Select a name to open that city's page.
| City | Index | Residents | Median income | Median age | Share renting |
|---|---|---|---|---|---|
| Claremont, CA (you are here) | 45.2 | 36,891 | $115,091 | 41.5 | 34.9% |
| Martinez, CA | 44.1 | 37,093 | $124,669 | 42.1 | 29% |
| San Dimas, CA | 40.3 | 34,466 | $102,241 | 42.7 | 29.1% |
| Glendora, CA | 42.7 | 52,095 | $106,718 | 40.4 | 32.1% |
| Petaluma, CA | 74.7 | 59,682 | $108,527 | 43.5 | 37.1% |
| Camarillo, CA | 62 | 70,622 | $105,141 | 40.3 | 35.3% |
Data: Census ACS 2018-2022. Every city is measured the same eight ways.
Pricing in plain terms
Fees are charged monthly and you can leave at any time. Month one covers keyword research, an audit of your site and a six-month plan. Set up a call with our CEO to choose.
Common questions
We bill by the month: RankGuarantee™ is $495, and Organic Growth is $1,495 (Silver), $2,495 (Gold) or $3,495 (Platinum). You pay no setup fee, and the Gold and Platinum plans come with a managed website. Read what each plan includes above; the full pricing page goes deeper.
There is no honest date. For a practice near The Village, a verified profile with correct hours can start to appear for nearby, specific searches within weeks, while competitive professional terms usually take several months and depend on the field around you. We send a monthly Search Console and Analytics report, so referrals that now start with a search are visible and not left to guesswork.
Keep a simple calendar. Update hours before term starts and after commencement, post special hours for move-in and graduation weekends and remove them promptly afterward. Student, faculty and visiting-parent traffic shifts on those dates, so a profile that matches the calendar avoids missed customers and wrong-hours reviews in The Village.
Yes, if you are a tenant or next door. Claremont Packing House sits at 532 West First Street and holds many businesses at one address, so a page that gives your suite, entrance and parking separates you from your neighbors and helps visitors find you quickly.
By minutes on foot from the platform, using the station name and the 110 West 1st Street address as the reference. The Claremont Metrolink station has 396 parking spaces and weekday trains, so riders, drivers and walkers need different directions, and a short line for each prevents wrong turns.
If your business is near The Village, yes. Students and visiting parents search for food, printing, lodging and quick errands near the colleges, usually from a phone and often in the first weeks of term. Pages with walking minutes, hours and a simple way to book work best.
The ones a client would ask about in person: licenses, training, years in practice, the process from first call to result and the areas served. With 57.6% of adults holding a bachelor's degree, readers compare these details closely, and plain language beats jargon.
It could, but no one can promise it. What helps is a consistent description of your name, services, hours and address on your site and directories, so an assistant asked for lunch near The Village or a hotel near the colleges finds matching facts.
Around Claremont
The closest cities, measured from city center to city center:
Our Los Angeles County SEO overview covers the same ground at county level.
Talk with us
Share what you sell and whether your customers come from The Village, the colleges or the foothill streets, and we will map out SEO services for Claremont businesses that matches them. Pricing is monthly; there is no contract and no setup fee. Call 610-825-4363 or email hello@getphound.com.